Report on Burberry's Success- the 4 P's of marketing Essay

Report on Burberry's Success- the 4 P's of marketing - Essay Example It has also been noticed that the products under the Prorsum collection had been widely consumed by the celebrities such as Kate Moss, Stella Tennant and Mario Testino among others. During recent years, the brand has introduced another line of products known as the Burberry Brit. It is worth mentioning that in the year 2009, the Burberry Brit collection had contributed to almost 80% of the total sales of the company. Other than apparels, the brand also offers a wide range of leather goods such as bags and shoes. The brand offerings also include a variety of fashionable accessories such as scarves and travel and laundry bags, sunglasses, and key rings among others. The brand also marks its presence in the children wear segment in the global fashion industry (Nomura Equity Research, 2012; Liberum Capital, 2011). Price The products offered by Burberry are mostly high-end products which are quite expensive and appear under the tag of Burberry Prorsum. However, the products that appear under the tag of Burberry Brit are relatively low-end products in terms of its price range. For instance, similar products under the Prorsum collection may cost quite less than that under the Brit collection (Nomura Equity Research, 2012). Illustratively, the price of Burberry Prorsum trench coats for women ranges from US$ 1500 to US$ 3000. The price of women shirts of Burberry Prorsum ranges from US$ 295 to US$ 1000. ... The price for boy’s coats ranges from US$ 175 to US$ 1300 and that of girl’s coats ranges from US$ 195 to US$ 295 in the children section (Burberry, n.d.). Place Burberry has a worldwide presence and operates in various places all over the globe. Within European region, the brand has been operating in several countries such as Australia, Belgium, Bulgaria, Germany, France, Italy, Spain, United Kingdom, Switzerland and Netherlands among others. In America, the brand has been carrying out its business operations in Brazil, Canada and United States among others. Apart from these western markets, the brand has a significant presence within the Asia Pacific and Middle East region as well (Burberry, n.d.). However, in terms of flagship markets, the brand is not quite prominent in the global market. In this respect, the brand can be learnt as opting to start off various flagship stores in the mainland as well as other places. It is worth mentioning that the brand has inaugurat ed almost 26 new stores in the mainland during the years 2010 and 2011. This includes the flagship stores in Beijing as well. Apart from these, the brand also included almost 39 concession stores. In relation with the flagship cluster strategy, the brand can be learnt to commence its new stores, especially in the high profile markets (Scribd Inc, 2012). Promotion During the recent times, Burberry had been widely utilising the digital media for its promotional purpose. This strategy facilitated the brand to have better communication and connectivity with the targeted young group of customers and also to enhance the brand awareness amid the market. The brand also introduced its website known as the Burberry World which assisted the customers to improve their

The Negative Social Psychological Impact of Overdependence on and Long Essay

The Negative Social Psychological Impact of Overdependence on and Long Exposures to Computers - Essay Example Bordia, P. (1997) â€Å"Face-to-Face versus Computer-Mediated Communication: A Synthesis of the Experimental Literature† The Journal of Business Communication, 34(1), 99+ Bullinger, H. & Ziegler, J. (1999) Human-Computer Interaction: Communication, Cooperation, and Application Design. Mahwah, NJ: Lawrence Erlbaum Associates. Ellul, J. (1967) The Technological Society. New York: Vintage Books. George, J. (2004) Computers in society: privacy, ethics, and the Internet. The University of Michigan: Pearson Prentice Hall. Morley, D. (2010) Understanding Computers in a Changing Society. Boston, MA: Cengage Learning. O’Brien, J. (1991) Introduction to information systems in business management. The University of Michigan: Irwin. Sanders, D. & Fry, R. (1981) Computers in society. The University of California: McGraw-Hill. Shotton, M. (1989) Computer Addiction? A Study of Computer Dependency. London: Taylor & Francis. What dangers are there for a society which depends on computer screens rather than face-to-face contact for its main means of communication? Introduction Present-day societies are becoming more and more dependent on technologies. ‘Internet’, ‘Google’, ‘Skype’, and ‘Facebook’ have become widely popular terms. The assumption is that computers can give instant knowledge or answers to almost all kinds of questions and, lately, provide adequate or, at best, lucrative employment. Since computers seem to offer an immediate access to knowledge or information, they have turned out to be substitutes for traditional knowledge-acquisition techniques, the pure knowledge foundation desired by classical Greece (Sanders & Fry 1981). Moreover, since computers are unrestrained by human eccentricities, their application sidesteps an array of ordinary... Present-day societies are becoming more and more dependent on technologies. ‘Internet’, ‘Google’, ‘Skype’, and ‘Facebook’ have become widely popular terms. The assumption is that computers can give instant knowledge or answers to almost all kinds of questions and, lately, provide adequate or, at best, lucrative employment. Since computers seem to offer an immediate access to knowledge or information, they have turned out to be substitutes for traditional knowledge-acquisition techniques, the pure knowledge foundation desired by classical Greece (Sanders & Fry 1981). Moreover, since computers are unrestrained by human eccentricities, their application sidesteps an array of ordinary activities and issues in putting in order everyday endeavours. Putting in order human affairs based on computer technologies give social institutions rationality and consistency. Emphasising this drive to transfer to computers task for setting up a strong social order, a number of scholars, like Jacques Ellul (1967), claimed in the past that ‘technological slavery’ would eventually emerge. This argument proposes that the current overdependence on computers has become dangerous to contemporary societies. The Negative Social Psychological Impact of overdependence on and Long Exposures to Computers.