Balance scorecard Essay

Wegmans Food Markets utilized an equalization scorecard to develop their solid business. An adjusted scorecard is intended to decipher the general mission for an organization. The scorecard investigation endeavors to quantify and give input to associations with a specific end goal to help in executing systems and targets. It characterizes the objectives and target organizations vision and SWOTT examination. Wegmans Food Market likewise utilizes the offset scorecard to enhance various interior capacities inside their organization. Financial Perspective The money related point of view reports the inquiry of how shareholders see the firm budgetary objectives. The particular objectives rely on upon the organization’s life cycle. Life cycle is cases of the organization harvest stage, development stage and supports stage. Wegmans Food Market gathers $7 billion –a-year, with 85 grocery stores in Pennsylvania, New York, four in the East Coast states. All Wegmans benefits are furrowed in the organization and imparted to their representative. â€Å"Executives say the company is also  able to invest in its employees and focus on steady, strategic growth because Wegmans are not publicly traded† (Wegmans 2014). The company offers a wide variety of products and services. Wegmans Food has 70,000 products compared to average supermarkets. Wegmans stores offer more customer convenience services than any other supermarket chain. Employee Perspective There are numerous points of interest to being a representative at Wegmans. Wegmans offers adaptable planning, focused and extensive profits bundle, and vocation improvement. Wegmans administration put time and vitality into creating associations with its laborers. For instance, both HR administrators and organization initiative make incessant store visits to converse with its workers about their worries and impart best practices. Since Wegmans genuinely thinks about the workers, the organization is focused on giving remarkable profits to both full-time and low maintenance representatives. Wegmans Food Supermarkets was voted twice as the Best Company to Work For, in the Fortune Magazine 2005 and 2013. â€Å"Wegmans has awarded $95 million in scholarships to 30,000 employees since the company inaugurated the Wegmans Scholarship Program in 1984† (Wegmans 2014). Only 4,000 employees have active scholarships each year. The company pays their employees a competitive wage and offers colleges reimburse tuition. The people Wegmans hire, loves their jobs. Employee Turnover Worker turnover is to the quantity of employees who quit an association and supplanted by new representatives. Worker turnover is measured as a rate which is called, Turnover Rate. The staple business has a high rate of specialist turnover. Various people find their first occupation in a business while in auxiliary school and don’t stay with it for long. Disillusionment with low pay and uninteresting work. Wegmans strives to enable its workers, providing for employees with higher wages and a greater number of chances for prizes than most supermarkets, as indicated by Williams’ book. Wegman’s has a turnover rate of only 7 percent, with 20 percent of representatives staying for a long time or more moreover expect a far reaching part in the anomalous condition of agent turnover in the business. The company use employment offering and a packed workweek furthermore offer working from home for a few workers. Eventually, Wegmans  made an environment that shows representatives they matter. The organization proverb is â€Å"Representatives first, Clients second† is focused around the conviction that when representatives feel administered to, they will thusly show sympathy toward the clients they serve. Customer Perspective â€Å"Customer† is a standout amongst the trickiest viewpoint of the Balanced Scorecard structure. One needs to clearly recognize; who is the â€Å"customer† in customer viewpoints, How to come up with purposes for customer perspectives, How to not confuse customer objectives and desired business products. In 2013, Wegmans got more than 4,000 solicitations from individuals asking the organization to open a store in their group. An alternate 7,000 client kept in touch with say the extent to which they like shopping at Wegmans, on the grounds that they like the items and administrations offered or admire the way Wegmans workers treat them. Wegmans likewise accept that they can accomplish the customer’s objective just in the event that they satisfy the needs of our own kin. â€Å"To our customers and our people we pledge continuous improvement, and we make the commitment†: â€Å"Every Day You Get Our Best† (Wegmans 2013). Wegmans Value and Culture Wegmans share a common set of values-â€Å"Who We Are.† â€Å"Wegmans believes in† (Wegmans2013). Caring We care about the well-being and success of every person. High Standards High standards are a way of life. We pursue excellence in everything we do. Making A Difference We make a difference in every community we serve. Respect We respect and listen to our people. Empowerment We empower our people to make decisions that improve their work and benefit our customers and our company. Internal Operation The Internal Process Perspective concentrates on all the exercises and key procedures needed in place for the organization to exceed expectations at giving the worth expected by the clients. Inner Processes are lead pointers  where administration mediation is conceivable to influence client and monetary results. Internal processes can be grouped into: Operations Management – refining asset utilization, supply chain management, etc Customer Management – increasing and deepening relations, innovation (by new products and services Regulatory & Social – establishing moral relations with the external stakeholders Conclusion Wegmans Food is course before all its opponents because of the total experience they offers clients inside one shopping journey. Helpful people work there. That is on a very basic level the inspiration driving why customers fundamental hold backtracking. . This successful organization is known to be the one of the best organizations to do well. This paper is intended to inform pursuer with the idea of what makes a difference for a fruitful organization. Reference Wegmans Food Markets SWOT Analysis. (2013). Wegmans Food Markets, Inc. SWOT Analysis, 1-6. Wegmans Food Markets, Inc. History. History of Wegmans Food Markets, Inc. â€Å"Funding Universe†. N.P., n.d. Web. 04 Dec. 2012 www.theclci.com/products_pmms-bsc03.htm

Coca Cola Brand Building Strategy

Introduction-: Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke or (in European and American countries) as cola, pop, or in some parts of the U. S. , soda. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman As a Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee. Brand building strategy -: Brand development strategy of Coca Cola has been far reaching and has managed to remain in the limelight ever since it became a favorite with the non alcoholic drinkers. It has been noticed that brand loyalty is an important factor in maintaining the number one position. Founded in the year 1886, the Coca Cola company enjoys the status of being one of the biggest non alcoholic beverage companies of the world. It has a distribution system, which makes it unique from the rest of the non alcoholic beverage manufacturers. Over the years, Coca Cola has passed several tests of brand enhancement and the company makes it a point that the products under the banner Coca Cola continue to invade the minds of the consumers. The brand development strategy of Coca Cola comprised redesigning of its brand development policies and techniques to keep up with the changing mindset of its consumers. Earlier, this brand believed in the following: †¢ Afford ability †¢ Availability †¢ Acceptability However, this brand development strategy of Coca Cola was re worked to stress on the following instead: †¢ Price value †¢ Preference †¢ â€Å"Pervasive penetration†. The essence of brand building of the company lies in the fact that it wants its consumers accessibility to be â€Å"within an arm's reach of desire†. In an attempt to build its brand identity, as many as 20 brand attributes are tested every month involving as many as 4000 customers. The brand development strategy of Coca Cola is effective as it has been able to construct, manage As well as maintain its brand image. Another reason why this brand has gained unanimous acceptance all around the globe is due to the fact that it has been able to connect very well with its consumers. This implies brand loyalty. Brand loyalty has been instrumental in keeping up the brand image of Coca Cola. It believes in shelling out the best so that the consumers are retained by default. A part of the brand building technique is also to enhance â€Å"purchase frequency†. The company has also invested in various advertisement campaigns often engaging the services of celebrities around the globe. In addition to the consumers, there is another category of consumers, who increase the consumer base and they constitute the collectors of the brand. The collectors usually indulge in collecting old as well as upcoming logos of Coca Cola, bottles and literary matter. With regard to the brand development of Coca Cola Zero, the company came out with an advertisement, which was quite different from the conventional ones. In this regard, (no calorie beverage), it has shelled out three types of products. †¢ Coca Cola Classic †¢ Diet Coke †¢ Coca Cola Zero. There are few experts who believe that when Coca Cola had the tag line of â€Å"The Real Thing†, it was really that but with the invention of various categories of coke, the â€Å"real thing† changes to â€Å"many things†, and the original flavor is usually lost. Hence, the brand building strategies should be such that it does not confuse people and is able to retain consumers despite the fact that several new non alcoholic beverage firms are on the anvil. The Power of Brand Accessibility If you were another soft drink company, you might define your competitive frame of reference as the cola market or the soft drink market or even the beverage market. But Coke thinks of its business and its market share in terms of â€Å"share of human liquid consumption. †Ã‚   This makes water a competitor. In fact, a Coke executive has said that he won’t be satisfied until â€Å"there is a Coca-Cola faucet in every home. †Ã‚   Coca-Cola’s mantra is â€Å"within an arm’s reach of desire. † One Final Coca-Cola Fact A recent Coca-Cola annual report reported that the second most recognized expression in the world after â€Å"ok? † is â€Å"Coca-Cola. Brand Equity-: â€Å"The brand assets (or liabilities) linked to a brands name and symbol that add from a service. † Brand equity is difficult to measure because much of it depends on consumers' perception and opinions of a brand. When a product has high brand equity they are successf ul at retaining their current customers by keeping them satisfied with the quality of products and service. They are also successful at attracting new customers who have heard of the brand through successful marketing or word of mouth. Coca-Cola's brand equity is difficult to measure because they have extended their brand to include numerous products. In addition to the numerous of versions of Coca-Cola worldwide that compete against other beverage brands, Coca-Cola competes with itself. Nationally there are numerous versions / brands that are a part of the Coca-Cola family. Some of the brands include Coca-Cola Classic, Dasani Water, Full Throttle, Fanta, and Soy Products. In addition to competing against itself the Coca-Cola Company has saturated the market and consumers who may dislike one product may actually enjoy a different Coca-Cola product. However, the consumer may be unaware that the beverage is actually in the Coca-Cola family. As a result measuring brand equity may be difficult as consumers may be loyal and repeat customers of a brand and not know its origin. Coca Cola was taking its core product, Coke, and expanding the product in new form factors and new overseas markets. The brand promise stayed the same whether it was sold in a Coke store in New York or a road side stand in Mongolia – refreshment, good times, and pure Americana. Despite the numerous brands and the difficulty in measuring brand equity it is evident that Coca-Cola has high brand equity. They are a company who has been in business for many years they have gained the business of consumers in the soda market as well as numerous other beverage markets nationally and internationally. Their sales and growth show that they are a successful company Brand identity the brand identity is the audio-visual ‘face' of the brand – the cues that tell you that you are are in the right place. The brand definition is the formal description of what the brand stands for within different description categories – its personality, its values, its stories, its emotional benefits etc.. The brand proposition is the ‘deal' the brand is offering you at any given moment the coca-cola comp. has long been recognised as an organisation with significant brand equity with over four four hundread brands available in virtually every nook and crany of the world . the flag ship brand of coca cola has stood the rest of the time over 120 years. Infact coca-cola alone is recognized as the most valuable in the world by the respected inter brand corportionvalued at above US $ 67 billion , the coca-cola brand (coke)has become effectively become a part of modern world culture. hough its advertising campaign has changed over the years,coca-cola â€Å"THE REAL TASTE† has always stood for a†REAL† COLA DRINK with authenticity . the identity has been build by an decade with consistent values and diferentiated elements. Many competitors have aim at cokes but the brand continues to command a number one position globaly in ranking of brand equity. After all If u stand for the real thing every competitor is an imitator. the Coca-Cola bottle design differentiated the identity, the easier it is to protect from infringement. Just coca cols has remained to its time tested identity u have the equallly relivant to you. This brand identity should reflect your own unique equity and care essence this will ensure your brand creativity and identity that is meaning ful and sustainable in long term. [pic] Brand image- â€Å"A unique set of associations in the mind of customers concerning what a brand stands for and the implied promises the brand makes. † There could be hardly any person around the world that hasn't heard the name Coca Cola. Ever since it beginning as world's leading name in cold drinks, Coca Cola has created a strong brand image irrespective of age, sex and geographical locations. Millions of people around the world are consuming cold drinks or soft drinks as part of their daily meal. Coca Cola, ever since its inception has been the leader in soft drink market. Brand image is the significant factor affecting Coke’s sale. Coca-Cola’s brand name is very well known all over the world. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products. Coca-Cola’s bottling system also allows the company to take advantage of infinite growth opportunities around the world. This strategy gives Coke the opportunity to service a large geographic, diverse, area. Brand loyalty Brand loyalty is a central construct to marketing. Keeping the consumer satisfied, and loyal enough to frequently purchase just one brand, is more difficult in today’s marketplace than ever before. But today, major brands are experiencing heightened brand loyalty due to the growing popularity of the brand as a collectible. A recent Coca-Cola annual report reported that the second most recognized expression in the world after â€Å"ok? † is â€Å"Coca-Cola. † Brand personality:- Brand Personality identity is understood as the set of human characteristics associated with a brand. The brand image building strategy implies the definition of a brand personality and a user personality. Have you ever thought about your personal brand? Brand personalities that 1) Are well-known, 2) offer something different to the world than they do in terms of products and services ‘Coca-Cola’s’ brand personality reflects the positioning of its brand. The process of positioning a brand or product is a complex managerial task and must be done over time using all the elements of the marketing mix. Positioning is in the mind of the consumer and can be described as how the product is considered by that consumer. When researching the positioning of a product, consumers are often asked how they would describe that product if it were a person. The purpose of this is to develop a character statement. This can ensure that consumers have a clear view of the brand values that make up the brand personality, just like the values and beliefs that make up a person. Many people see ‘Coca-Cola’ as a part of their daily life. This imilarity between the brand and the consumer leads to a high degree of loyalty and makes the purchasing decision easier Brand Positioning:- The location of a brand in relation to its competitors in some pre-defined space. The space may be defined by criteria used by consumers, such as â€Å"value for money† or â€Å"age of consumer† etc. † 5 main factors that go into defining a brand position. 1. Brand Attributes What the brand deliv ers through features and benefits to consumers. 2. Consumer Expectations What consumers expect to receive from the brand. 3. Competitor attributes What the other brands in the market offer through features and benefits to consumers. 4. Price An easily quantifiable factor – Your prices vs. your competitors’ prices. 5. Consumer perceptions The perceived quality and value of your brand in consumer’s minds (i. e. , does your brand offer the cheap solution, the good value for the money solution, the high-end, high-price tag solution, etc.? ) The Coca-Cola Company produce a range of beverages suited to different ages, stages, lifestyles and occasions. This includes soft drinks, diet drinks, juices and juice drinks, waters, energy drinks, sports drinks and cordials. As part of a healthy, varied and balanced diet and an active lifestyle, all products can be enjoyed by the majority of people. It is committed to helping customers select the product that is best suited to their needs through the provision of detailed product information supported by general advice on healthy eating, drinking and lifestyles. It understands that balancing energy intake with energy output is key to a healthy body weight. We therefore provide choice through range of low or no-kilojoule products that are ideally suited to the needs of people who wish to reduce energy intake through beverage selection. Such products are readily available at a similar cost to an equivalent higher energy product. As one of the largest producers and marketers of non-alcoholic beverages we promote physical activity through our active lifestyles programme and sponsorship of sport. Through new product development we will continue to release a range of new types of drinks, including low or no kilojoule products as we look at ways in which to cater to those people who wish to reduce energy intake through selection of lower energy beverages. Children and the role of our beverages Coca cola respect and support the primary role that parents play in decisions affecting the lives of young children, including choices about diet and lifestyle. Beverage choice, like food selection, is a role for parents and we assist them in this through the provision of nutrition information and by making available a wide range of products suitable for all ages, stages and occasions. Coca-Cola's longstanding global policy ensures we do not directly market our products to children under the age of twelve. Our brands are not advertised during children's television times and we do not show children under 12 in advertising or promotional materials drinking our products outside of the presence of an adult. Our sampling events are directed to people over the age of 12. In the small number of schools where we provide vending machines we work with the school to provide a range of beverages, and ensure that lower energy products are priced attractively and the packaging is in a single serve size. Guidelines have been established to oversee the manner in which we work with schools and their tuck shops. It is company practice to sell diet drinks and sugar-free alternatives at a similar price to regular carbonated soft drinks. Retailers offering ‘specials' are encouraged to include both the regular and diet versions of our soft drinks. Through new product development it aim to develop more products that meet the unique needs of children and will work with nutrition experts as we do this. For healthy active and growing children, beverages higher in energy can be enjoyed as part of a balanced and varied diet. However, we also provide a range of low or no-kilojoule products also suitable for children. Supporting sport and physical activity Globally, The Coca-Cola Company has a long history of supporting sport and activity. have been a major Olympic Games sponsor since 1928 and also sponsor major international sporting events. Coca-Cola has been an All Black sponsor for the past decade and has also supported provincial netball and rugby. At a grassroots level, Coca-Cola has formed a partnership with the National Association of OSCAR (Out of School Care and Recreation) to develop and implement a national physical activity programme available to 75,000 young New Zealanders. In South Auckland, the Get Moving programme is working to encourage children to participate in local sports and recreation courses. The Pump water brand is now a major sponsor of the Heart Foundation's Jump Rope for Heart programme that runs in schools across New Zealand and through the Powerade sports drink brand, we support numerous sporting events around the country. Labelling All products of The Coca-Cola Company provide clear nutrition information in compliance with international regulations. Packaging Coca-Cola is committed to strict environmental guidelines, and to ensuring our packaging has as little impact as possible on the environment. To this end, a recycling project was introduced in New Zealand during 2001 which ensures our PET bottles contain an average of 10% recycled material. Information Programmes Coca cola’s consumer contact centre provides around the clock access to information about the companies. Pricing It is company practice to sell diet drinks and sugar-free soft drink alternatives at a similar price to regular carbonated soft drinks. Similarly, any competitions or promotions of Coca-Cola can be entered by our consumers who purchase diet Coke. Although at the discretion of retailers, special offers and reduced prices on soft drinks are usually available for both the regular and diet versions of our soft drinks Brand extension :- Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name) [pic] [pic] [pic] [pic] [pic] Conclusion:- The progress and advancement in the field of technology in the fields of soft drink raw material, production, manufacturing, information and communication technology and logistics have great positive impacts on the operations and sales of Coca-Cola. The availability of new soft drink ingredients enables Coca-Cola to introduce new variety of its products to its existing consumers, not forgetting to attract the new consumer groups. The use of the latest information technology has made able the company to attract the new generation of soft drink consumers with the latest features of song downloading. Also the existence of company website has enabled the world to be in touch with the latest progress, promotions and offers of Coca-Cola.

Grapes of Wrath Essay

In Grapes of Wrath, John Steinbeck wrote about the Joads and their forced migration from Oklahoma to California. They were forced to leave their simple farming life because of the Great Depression. Through the struggles of the members and friends of the Joads, Steinbeck was able to portray an undesirable, yet accurate picture of America in the early twentieth century. Thus, this story is considered as one of the most powerful social novels in human history. But, Steinbeck did not just describe the country where he lived. In the later part of the novel, Steinbeck crafted a political message that is intended to change the present and unacceptable state of America. In Nobody Knows My Name, James Baldwin wrote a series of essays about the experiences, thoughts, and struggles of an African-American deep in the heart of Europe. The collection of essays appears to be a rite of passage for Baldwin who did not want to be labeled as a Negro writer, but simply an American writer. But, through the series of essays, Baldwin wove together his own political message, which wanted to radically shift the point of view of society about what America is all about. In both pieces of literature, it can be found that the written works of art are not just mere expressions of the authors’ creativity. This is because a simple creative expression is wandering and aimless. The written art is similar to a powerful sword that can be wielded to effect political and social changes, but this figurative sword obeys the authors’ personal views that are derived from their personal experiences. Despite the personal basis of the authors’ opinions, the political nature of the written art is needed in societies that are thrown in the midst of division and conflict because the political nature of written art serves as a guiding beacon of light, both for the ordinary citizens and for the political leaders. Steinbeck’s Grapes of Wrath has many interpretations that originate from varying perspectives, such as religious, economic, social, political, and personal. The same could be said of Baldwin’s Nobody Knows My Name. Different and numerous interpretations of literary works are acceptable because that is the nature of all literary works and the authors could not be confronted and asked to choose which interpretation is the most accurate. It is probable that Steinbeck purposely wove a novel that is a mosaic of several messages. And it is also probable that Baldwin delved into different issues and each essay in the said collection might be about more than one perspective. But, in comparing the novel and the essay collection, the two perspectives that will be analyzed are the similar personal and the political beliefs of the authors about the American society. Both Steinbeck and Baldwin see a divided American society. In Steinbeck’s novel, the division is between the rich and the poor. This division is felt sharply in the Great Depression when the rich and powerful preyed on the desperation of the poor people. The reputed rich grape vineyards in California became attractive to the Joads and other poor people who are suffering the pangs of hunger due to the poor harvest. The house was dead, and the fields were dead† (Steinbeck, 135). The family chose to uproot themselves and went to California. But, the vineyards did not deliver the promise of providing enough food security for the people. Instead, the Joads toiled hard, day and night, but remained poor, oppressed, and discriminated. In Baldwin’s essay, the division is between the Blacks and the White. The Civil War has ended but the discrimination against the Black Americans remained. Many Americans gave lip service to the concept of equality and assimilation, but it is far more difficult to remove the generations-old dogma of Blacks being an inferior race. Hoping to achieve the desired state of equality, the Blacks fought by excelling in the fields of sports, music, and literature. But this was not enough. Instead, the Blacks continued to endure discrimination. The nature of the division that was described by Steinbeck may not be exactly the same as the division described by Baldwin. But the division and the conflict are strongly felt. And because of the presence of the conflict, America is not united. Unfortunately, there are more conflicts that exist other than the conflict between people of different races and people who come from different socio-economic status. There are conflicts based on gender, education, and sexual orientation. â€Å"The tensions of American life, as well as the possibilities, are tremendous† (Baldwin, 11). But what could be the long-term implications of having a divided country? Both Steinbeck and Baldwin predicted that the present divisions in America would lead to overwhelming wrath that might destroy society. In Steinbeck’s novel, the poor finds that many of their opportunities are kept away from them or wasted away by the rich and powerful. â€Å"The people come with nets to fish for potatoes in the river, and the guards hold them back †¦ in the eyes of the hungry there is a growing wrath† (Steinbeck, 477). It is suggested that the travels of Steinbeck revealed to him the desolate state of his country and the increasing resentment of the poor. In Baldwin’s essay Fifth Avenue, Uptown: a Letter from Harlem, he described the rotting and festering social situation of Harlem, the corner of the world where he grew up. Baldwin drew upon his experiences and observations when he was still living in Harlem to create this essay that depicts the oppression that the Whites wielded through the police. The policemen â€Å"represent the force of the white world †¦ the black man corralled up here, in his place† (Baldwin, 57). The Blacks have began to realize that they were being discriminated and that the basic right to human dignity was been taken away from them through the selfish and callous way that the Whites treated them in the past decades. But, instead of being apologetic, the Whites, being the majority, demanded assimilation. It would be inevitable that the Blacks would feel resentment. And with resentment, there would be a burgeoning anger. Steinbeck and Baldwin are personally aware of the negative effects of the existing conflicts in their societies. They knew that anger would be fermented. There is a limit to the patience of the people who are being oppressed. What then should Americans do with the existing conflicts in their country? Both Steinbeck and Baldwin personally believed that there must be a radical political change in the country, but for any radical change to happen, there should also be a radical change within each individual American. In Steinbeck’s novel, there were many characters that underwent changes throughout the story. However, the character that underwent the most radical change was Rose of Sharon, who, after suffering from the loss of her own child, has agreed to nurse an old man. â€Å"Then she lay down beside him. He shook his head slowly from side to side. Rose of Sharon loosened one side of the blanket and bared her breast† (Steinbeck, 619). This last scene in Steinbeck’s novel often elicits a violent reaction from readers. But, upon reflection, it was the most humane act of all. The violent reaction occurred simply because many readers are trapped within the bounds of society’s conventions. Without these conventions, the readers will be rid of preconceptions that prevent them from reaching out to other people. Without preconceptions, the division between the poor and the rich would eventually disappear. In Baldwin’s essays, the personal change that he wanted to obtain is to prevent the self from following the tides of anger that will sweep and destroy the country. Thus, instead of wearing the easy cloak called Negro writer, he chose to create a new one, the American writer. He found that the American writers of his time lack the sense of purpose that a literary artist should have. This is because the American writer, similar to the many readers of Steinbeck, is trapped by conventions of society. Baldwin believes that unless the American writer â€Å"is released from the habit of flexing his muscles and proving that he is just a regular guy that he realizes how crippling this habit has been† (Baldwin, 6). If all Americans will remove the concept of race from their minds, they will find that there is no Negro problem after all. The concept of effecting an individual change prior to achieving a wider social change evolved primarily from the personal experiences of the authors and from their observations. These were distilled to create the plot of the novel and the subject of the essays. As influential authors, were Steinbeck and Baldwin ethically appropriate in creating literary works that came from their personal experiences and personal political beliefs? The answer is an affirmative. The literary artist must take his own personal history, distill truth from his experiences, and use his insights responsibly by sending a political and social message to the rest of the world.

Wall street journal Essay Example | Topics and Well Written Essays - 1250 words

Wall street journal - Essay Example health, a description of how UNCTAD, the WTO as well as other international trade organizations tend to influence trade, details on the five established levels of economic integration and their overall implications for the international marketing manager. In discussing the global economic environment, the author emphasizes on the importance of international trade theories. There are three key international trade theories; these are absolute advantage, comparative advantage and product life cycle. These theories generally emphasize that firms seeking to expand internationally need to ensure that they appreciate how their various international activities tend to match with a given country’s goals for international trade. The balance of payment is widely considered to be a lead indicator of the international economic health of a given country and as such, it may tend to have a direct influence on a firm’s expansion decisions. This is it essentially indicates how money is currently going into and out of a given country and whether this movement of currency has resulted into deficits or surpluses for the country. BOP data can aid firms in identifying their competitors as well as possible consumer locations and evaluate the possibility of trade restrictions. Government policy and trade is also another crucial aspect to be considered as firms are directly impacted by government in a wide range of areas such as tariffs and non-tariffs barriers. According to the authors, some of the government policies and trade that might impact a firm include specific duty, tariff engineering, ad valorem duty, exchange controls, quotas and non-tariff barriers (NTB’s). Institutions such as the WTO and UNCTAD had a great influence on trade policies. In this respect, the authors are keen on stressing that they can heavily influence a given firm’s global strategy. Whereas the WTO essentially serves to provide a crucial forum that can be used by countries for mediation,

UEL Undergraduates Planning Essay Example | Topics and Well Written Essays - 4000 words

UEL Undergraduates Planning - Essay Example The society also benefits both directly and indirectly from these higher learning institutions. The direct benefits of the society come as a result of the existence of these institutions within the locality of the area surrounding the community. These benefits include community projects that can or may be fully funded by the institutions such as the construction of boreholes or water points, health faculties can also be accessed by the community members, the society also gains access to electricity by virtue of the existence of the higher learning institutions. Similarly, the community also benefits from access to good roads and telecommunication networks that are essential for transport and communication. The benefits to the society are very many hence outweigh the disadvantages. The indirect benefits that the society enjoys from the existence of these higher learning institutions are seen through many ways. Firstly, the institutions produce very productive and industrious individua ls with skills and knowledge that they will apply to stimulate economic growth in the society. This will also later provide employment opportunity to the society members and as a result, an improved standard of living is realized. Secondly, the literacy levels of the society are increased since the institution educates trains and equips the students with skills that are very important life. ... Â  The study was done on 40 students picked randomly within the school. The methods used to collect the data were mainly through the use of questionnaires and interviews. The methods were made to be interactive so as to get the information directly from the students. This was done so as to obtain accurate and efficient data from the study. The study would later help both the students and the university itself to improve their learning and the learning techniques respectively. This would be realized by analyzing the findings collected from the study and coming up with concrete solutions that would enable the students to learn effectively. Findings After taking a sample of forty students from various faculties in the institution by random sampling method, it was established that 40% of the students take 5 – 6 hours in their personal studies while 60% take under 5 hours on their personal studies. The majority of the students was found to allocate a few hours to their personal st udies due to the fact that during the daytime, they have to attend lectures that are in most cases spread across the day with break intervals to prepare for coming lectures or go for lunch. In the wee hours of the day, most students were established to concentrate more on their social welfare than creating more time for their personal studies. 40% of the sampled students who were found to spend more time in their personal studies were serious in pursuing successfully their faculties.

Alternative high schools the path for the education of the future for Essay

Alternative high schools the path for the education of the future for youth to compete in a global economy - Essay Example A wide range of philosophies and teaching methods are offered by alternative schools. â€Å"The only true education comes through the stimulation of the students powers by the demands of the social situations in which he finds himself. Through these demands he is stimulated to conceive of himself from the standpoint of the welfare of the group to which he belongs.† John Dewey. Schools decided the way a student’s life works, the way their mind develops and ultimately the life choices they make. Ordinary public schools usually cram information into students heads and test-test-test! Alternative schooling ensures students grow a creative mind of their own, by letting them learn for themselves. The actual teachers give structure to their ideas, and encourage them to think constructively and gain true knowledge .Alternative schooling aims at preparing students for the practicalities of living and succeeding not just during school life but to participate in the global economy by providing them with necessary knowledge and skills. â€Å"High school was something I had to break out of, because all of it felt like chains that were keeping me down. And when I did, one day, break free, I felt liberated and ready to take on the world. Not because I had learned so much in high school, but because I no longer felt a restraint on my creativity.† this is a comment posted on the net by Faruk Ates a professional web developer .3 In conventional schools, areas of knowledge and particular skills fall into orderly categories, in life they merge together into a rich and intricate texture. Alternative schools may be defined as ‘an educational establishment with a curriculum and methods that are nontraditional.’ (Definition of alternative school) 1 .These schools have a special syllabus offering a more flexible curriculum of study than a conventional school. Such schools exist in various forms like Alternative Schools,

How the Roman Republic decayed and became the Roman Empire Essay

How the Roman Republic decayed and became the Roman Empire - Essay Example The prominence of Rome Rome was a small province town which after many wars became the focus and command center of the vast empire of Rome. However, history tells us that it took hundreds of years and a combat of many wars to rise to this prominence. It gained influence over a significant portion of southern Europe, northern Africa, and Middle East. Rome conquered nearly all the surrounding territories going beyond the Mediterranean Sea. It was this military dominance in the region that helped the Roman republic rise and became a formidable force of influence. The republic had appeasing methods of keeping her citizens happy and content. In this endeavor, Rome respected and protected the people’s local cultures with the sole purpose of keeping the people pacified. The Romans in their quest for improved stability, offered a healthier way of life to her war captives, giving them protection, improved mode of doing business, and the freedom to share in her civilization, like the hi gh quality road network. The import market was enhanced, and more affordable goods were made available to the citizens. Under the roman rule, the public enjoyed better and improved livelihood than in their previous regimes. The Roman social planners developed a plan on how to facilitate distribution of economical products such as food that used to contribute to widespread riots. This proper food allocation to its citizens that spread across the whole regime made it gain prominence. Rome’s geographical location’s place of control was another contributing factor. Its control over the Mediterranean Sea gave the regime sizeable amount of dominance. The Roman Republic The founding of Rome is not conclusively documented, in that there is scanty information on how it was initially conceived to its prominence. Nonetheless, mythical explanations state that Rome was initially ruled by kings as a monarchy for many years. As a republic, it began by the overthrow of the traditional roman monarchy, an event that ushered in the introduction of a government that was headed by two representatives. Annual elections were conducted to elect new representatives to head the government. Subsequently, a constitution representing the will of the people was developed. The enactment of this constitution was largely as a result of the struggle between the Patricians and the Plebeians in the effort of the Plebeians trying to prevent Patricians dominance of power. The constitution enabled the participation and representation of everyone at the national level of public affairs, without dominance of a party or ethical group. The fall of Roman Republic The fall of the republic of Rome was motivated by social reasons, military reasons, political reasons, and economic reasons. The fall began with political rivalry within the ranks of power which spread to the city where rival gangs supporting their leaders furthered the rivalry. The two political leaders were Pompey the Great and Julius Caesar. Their rivalry was promoted by their indifference in political leadership when Pompey was appointed, against the spirit of the constitution, to head the consul alone. This angered Caesar who waged war against Rome forcing Pompey to flee. Military Reasons During the roman republic, the army was comprised of citizen soldiers who went to war in defense for their country for some years. This was the product of Rome spreading its territorial control, where the soldiers were

Biocidal Hand Products Essay Example | Topics and Well Written Essays - 3000 words

Biocidal Hand Products - Essay Example The number of hospitals using waterless alcohol hand sanitizer has doubled since 2001. These findings apply to nurses washing hands during routine patient-care activities on the general patient floor as well as to pre-op surgical preparation and post-op hand washing in the hospital operating recovery room. Hand hygiene is widely acknowledged as the single most important activity for reducing the spread of disease. (Boyce J M, Pittet D 2002) Hand washing is a simple habit that requires minimal training and no special equipment and is one of the best ways to avoid getting sick. Despite the proven health, benefits of hand washing many people do not practice this habit as often. Infectious diseases commonly spread through hand-to-hand contact as the common cold, flu and several gastrointestinal disorders such as infectious diarrhoea. (A A P, 2003) Inadequate hand hygiene also contributes to food-related illnesses such as Salmonella and E.Coli infection. Hand washing is considered the most effective way of reducing cross infection and the number one way to prevent disease. (Boyce J M, 2001).Earlier people washed their hands with water, sand, animal products, sanitary wipes, bar, liquid, flake and foam soaps.The waterless hand sanitizer gels and sprays is the most recent development in hand washing products. Alcohol-based hand sanitizers that do not require water are an excellent alternative to hand washing particularly when soap and water are not available. (Kelliher S, Vallande N, 2000) They are actually more effective than soap and water in killing bacteria and viruses that cause disease. There is decreased skin irritation and dryness. (Kampf G, et al 2005) The active ingredient in these sanitizers is alcohol. 1.1 There are two different products for hand hygiene: 1.1.1 Antiseptic wash lotions: rinse-off products 1.1.2 Alcohol based liquids: leave-on products used for hand disinfection. The European requirement for medicated soaps in bacterial suspension testing, require a reduction of at least 3 log 10 steps against the test bacteria. Alcoholic hand disinfectants are required to reduce the count of test bacteria by a minimum of 5 log 10 steps within the same application time. The safety margin for the user is 100-fold higher with alcohol-based rub-in products. 1.2 Alcoholic hand wash gels are transparent, uniform, easily deformed dispersed systems consisting of at least two components. One is a fluid acting as a dispersing agent and the other a structure-giving component, a solid colloidal material. This stabilizes the fluid part by forming a three dimensional network. There are many types of gels: 1.2.1 Hydro gels: consist of fluid and water. 1.2.2 Alcohol gels: consist of fluid and alcohol. 1.2.3 Lipogels: fluid and liquid fats e.g. Paraffin. 1.2.4 Surfactant gels: fluid and water or surfactant mixture. Hydro gels and Alcohol gels have a distinct cooling effect mainly due to the evaporation of the water or alcohol. The structure-giving component is organic or inorganic, hydrophilic or lipophilic, synthetic or natural. Polyacrylic acid that has a marked penetration effect is used in alcohol gels. 1.3 Antiseptics and disinfectants are extensively used in hospitals and other health care settings for a variety of topical and hard-surface applications. A wide variety of active chemical agents called

Higher Education in Contemporary Society Essay Example | Topics and Well Written Essays - 1000 words

Higher Education in Contemporary Society - Essay Example With more and more businesses turning to overseas labor, the job market in America is suffering. We need a public that is educated and capable of contributing significant economic skills to the development of our systems and institutions. More competition in any given market means that candidates for positions need to be knowledgeable and capable of ingenuity. As globalization spreads, jobs are demanding more than primary education can offer; a key factor in obtaining a well paying career path is obtaining some form of higher education. Employees and applicants need to be ahead of the times, ready to interact with people of different languages and customs in a business manner and achieve successful relationships. Entrepreneurial engagement is also important to a society, it allows for new markets to open up and eventually new jobs to come about. Higher education is essential to the success of any entrepreneurial business especially in today's rapidly growing marketplace. Another reason that higher education is so important today is the simple fact that without an educated public, democracy cannot thrive. Believe in or not those fancy schools and education institutions were founded in service to us as citizens of a free country. They may fuss and moan about reputation and status; but when you get down to it they are here to allow us the pursuit of knowledge. A pursuit that is not only a human right but also a civic responsibility; "The schools of a country are its future in miniature." Tehyi Hsieh, a Chinese philosopher said that and has proven to be true. From the ancient Maya and Egyptians to the Greeks and Romans every outstandingly powerful and accomplished society has had a well developed education system. As funding for primary public education dwindles and its accomplishments seem less profound with every year, higher education may be our only option to pursue knowledge within an institutional setting. Aristotle said, "To learn is a natural pl easure, not confined to philosophers but common to all men (Samovar, Porter, McDaniel, 2007 pg. 267)." Let us uphold this idea and consist ourselves of well educated, adaptable and resourceful people. "One small step for man, one giant leap for mankind" Neil Armstrong's famous quote as he stepped onto the surface of the moon drives home my next point. Higher education is important in contemporary society because it is important for our country to push technological and scientific boundaries. In one year we made it from just breaking free of our earths atmosphere to landing on the moon and returning successfully as the fist country to accomplish the task. America would never have been eligible for this position without higher education. With diseases like Aids and Cancer growing out of the control; global warming threatening to change life on earth forever and populations rising into the billions it is important more than ever for us to be experimenting with new ideas. We need to attempt to right some of the environmental wrongs we have done our planet; we need to find alternative fuel sources and ask why our globe is heating up. The questions of why, where,

Business Analysis Project Essay Example for Free

Business Analysis Project Essay Notwithstanding the bleak global economic climate with the Eurozone crisis, the Singapore operators are constantly introducing value-added services. The introduction of premium next-generation mobile services, namely LTE-based, should give ARPU a boost even though the take-up rate might be weak. [pic] Source: BMI Figure 1. 6 shows that the operating revenue has decreased for consecutive years since 2008. This could be attributed largely due to the global economic crisis. Summary of Singapore Telecommunication Industry Singapore government’s strong commitment to deregulation of the industry has assisted the growth of the telecommunication | |sector and built a competitive telecoms market, aided by its geographical location and excellent infrastructure. Singapore | |is one of the first countries in the world to have a fully digital telephone network and continues to maintain a strong | |positive outlook in this sector. In 1997, MobileOne Ltd forayed into Singapore’s telecommunications industry and demolished the previous monopoly held by Singapore Telecommunications Ltd. It was subsequently listed on the Singapore Exchange on 4 December 2002. Since its establishment, M1 has gained repute as an integrated communications service provider in Singapore. Rightly emphasizing on the importance of customers, M1 carries on business with the mission of being â€Å"an efficient and totally customer-focused company, achieving the highest satisfaction for our [their] customers, people and shareholders†. M1 has 2 wholly owned subsidiaries, M1 Net Ltd. and M1 Connect Pte. Ltd. M1 and its subsidiaries carry out its main operations in Singapore. In light of the interdependence of devices, networks, application services and content, M1 recognizes that it needs to diversify from being a pure mobile operator and hence transformed itself in 2007 to a dynamic full-service operator . Operating as a full-service operator ever since, M1 offers a full suite of broadband products, services and managed solutions. With its high-speed fiber network solutions, businesses benefit from faster speeds to improve productivity and reduce costs. This could have invariably contributed to the price reduction of handsets and increase in promotional activities to attract customers. Investors prefer a firm with a higher GPM, which indicates stronger efficiency. Noteworthy is M1’s NPM being consistently higher than StarHub. SingTel maintained its position at 23%. The ability to sustain the highest profit margin and also maintain a consistent revenue growth clearly places SingTel as the market leader in the telecommunications industry. However, it maintaind its stead state despite the Euro crisis. Therefore it is expected that M1 would increase its debt-to-equity ratio, with the economic recovery. Risk declines as the ratio increases as the company’s ability to cover its interest increases. On the other hand, Singtel is the lowest with 8. 8, and it is unclear if it can still afford to leverage upwards without affecting its credit rating. EPS is net profit per share. It reflects the company’s ability to add value to shares and is the most important metric in determining profitability. It is also a major component of another important metric, price per earnings ratio (P/E). The higher the ratio, the more money the company is making.

Ornithine Transcarbamylase Deficiency

Ornithine Transcarbamylase Deficiency Ornithine Transcarbamylase Deficiency:  An Inborn Error of Metabolism Marisa Houser The body’s metabolism is responsible for all the physical and chemical processes that convert or use energy. One of these processes is breaking down and digesting food. (National Institutes of Health , 2014) Food that is not broken down properly can lead to a buildup within the body and can be toxic or interfere with the body’s normal function. This build up can present with many different symptoms. Some of these symptoms can lead to developmental delays especially if left untreated or not controlled.(National Institutes of Health , 2013) The disorders that will not allow the body to properly turn food into energy are known as, inborn errors of metabolism. Though these are considered rare genetic disorders, there are many. Here, however, we will focus on just one, Ornithine Transcarbamylase Deficiency. Ornithine Transcarbamylase (OTC) deficiency is the most common urea cycle disorder affecting 1 in every 30,000 people. The urea cycle is the body’s way to dispose of excess nitrogen causing a buildup of ammonia within the body. 34% of patients will present within the first 30 days of life. (Sloas, 2013) These patients appear normal with no symptoms at birth but by day 2 to 3 they are extremely ill when they suffer from the first substantial buildup of ammonia in the body (˃150 µmol/L), also known as a hyperammonemic episode. (Jones, 2013) These patients may present with vomiting, poor feeding, irritability, fever and limpness. Prompt action needs to be taken to avoid critical long term affects. Some long term effects from hyperammonia can include seizures, swelling of the brain, developmental delays and liver failure. Many will not survive their first hyperammonemic episode and those that do will become hyperammonemic again. (Lichter-Konecki U, 2013) Late onset and partial disease of OTC deficiency disorder can also occur. Both late onset and partial disease are rare in both males and females. In either situation most will suffer a hyperammonemic episode at some point in their life. They may show mild presentation or not present at all until they suffer from severe illness, fasting, pregnancy or a new medication. These patients may present with anorexia, fever, irritability, rapid breathing, low muscle tone, vomiting, diarrhea/constipation, altered mental status, sleepiness, combativeness, psychosis, tremor, seizures and coma. (Sloas, 2013) All will also suffer from some type of neurological disorder such as developmental delays, learning disabilities, intellectual disabilities and attention deficit hyperactivity disorder (ADHD).(Lichter-Konecki U, 2013) When we eat, enzymes help break the food down so that our bodies can absorb the nutrients from the food. If the enzyme needed to break down the nutrients is nonexistent or deficient it halts one of the steps in the breakdown of our food for energy, and causes disease. When we eat protein it is broken down into essential and non-essential amino acids. The amino acids are converted to pyruvate then to oxaloacetic acid at which point they are introduced to the Krebs cycle. The Krebs cycle is where the majority of the energy from the food we eat is made. (ONeill, 2013) The Urea cycle is made up of five steps. The first step is the conversion of bicarbonate and ammonia to carbamyl phosphate. Next is the formation of citrulline from ornithine and carbamyl phosphate. The third step is the conversion of citrulline and aspartate to argininosuccinate. The fourth step is the cleavage of argininosuccinate to form arginine. The final step is the degradation of arginine to form urea and ornithine. (Figure 1) At this point the urea can be disposed of through the body in urine. This process is catalyzed by the enzymes that exist in the liver. One of these enzymes is Ornithine Transcarbamylase. (Shambaugh III, 1977) Ornithine Transcarbamylase is an enzyme of the liver and intestinal mucosa that catalyzes the breakdown of citrulline from ornithine and carbamyl-phosphate. In OTC deficiency this process is halted. Now the body cannot detoxify ammonia to make urea, a substance that is disposed of through urination and the ammonia builds up within the system. (Herin glake, Boker, Manns, 1997) The 3rd step, the conversion of citrulline and aspartate to argininosuccinate, is the link between the Krebs cycle and the Urea cycle. Figure 1. Urea Biosynthesis (Shambaugh III, 1977) Figure 2 Urea Cycle â€Å"The urea cycle functions primarily in the liver, and is a metabolic pathway that detoxifies ammonia by converting it into urea. Ammonia is generated from the conversion of proteins and nucleic acids in our diet as well as due to normal cellular turnover. Defects of the urea cycle result in hyperammonemia which can progress to brain edema and result in cognitive impairment or death.† (Childrens National Medical Center, 2007) OTC deficiency is a disorder involving the mutation of the ornithine transcarbamylase gene, located on the short arm of the X chromosome at position 21.1. (Sloas, 2013) (Figure 3) OTC deficiency is an X linked disorder and therefore will mostly affect males, especially early onset as a baby. More than 300 mutations have been identified in patients that have OTC deficiency. Most are single base alterations that alter the amino acid code. Most families have mutations that only occur within their own genome usually found at the CpG dinucleotides. CpG dinucleotides are where the cytosine nucleotide and guanine nucleotide are next to each other on the DNA. According to the Children’s National Medical Center, these are â€Å"mutation hotspots†. (Childrens National Medical Center, 2007) Figure 3. Cytogenetic Location: Xp21.1. Molecular Location on the X chromosome: base pairs 38,352,482 to 38,421,449 (U.S National Library of Medicine, 2015) There are no measures that prevent OTC deficiency all together, however there are preventative measures that can be used to help reduce or avoid hyperammonemic episodes. Families can provide doctors with their family health history and undergo genetic testing to help the family make informed medical and personal decisions. If either parent is a carrier, testing can be done to diagnose OTC deficiency prenatally. This can help the healthcare team avoid the initial and often critical first hyperammonemic episode. For patients that are not diagnosed prenatally but within the first few days of life, reducing the concentration of ammonia in their system rapidly is critical. This can be done by hemodialysis. Hemodialysis is a process used to clean your blood by pumping it through a special machine. The faster the ammonia level is lowered the greater the chance of avoiding severe brain damage from the buildup of ammonia in the bloodstream. In addition protein intake should be restricted, especially animal proteins as these are high in nitrogen and lead to hyperammonemic episodes. Many partial and late onset OTC deficiency patients practice a vegetarian diet to avoid the risk of elevated ammonia levels. Another course of treatment is finding an alternate pathway for nitrogen excretion. (Lichter-Konecki U, 2013) Phenylbutyrate and oral sodium benzoate are nitrogen scavengers. They provide an alternate way for the body to dispose of nitrogen and safely take in more protein. Liver transplants are a common course of treatment as well. The transplant can prevent reoccurring hyperammonemic episodes and long term neurological effects. These are typically performed by age sixth months. Those diagnosed with partial OTC deficiency or late onset may also be liver transplant candidates if they suffer from frequent hyperammonemic episodes. (Lichter-Konecki U, 2013) Researchers are investigating some new therapies to manage OTC deficiency. Hypothermia for neuroprotection, cooling to body down has been shown to reduce ammonia production by lowering the body’s metabolism overall. Liver cell transplant is being studied to see if I can temporarily stabilize critically patients while they are waiting for a liver transplant. Human induced pluripotent stem (iPS) cells are being considered. This therapy would use the patient’s cells to generate stem cells that can then be induced to become liver cells. Gene therapy could possibly be used to correct the disorder in the new cells and then used to for liver regeneration in the patient. (Lichter-Konecki U, 2013) These promising new approaches continue to give hope to patients and their families. Works Cited Childrens National Medical Center. (2007). Welcome to the Ornithine Transcarbamylase website . Retrieved from Ornithine Transcarbamylase Deficiency Website: http://ureacycle.cnmcresearch.org/otc/ Heringlake, S., Boker, K., Manns, M. (1997). Fatal clinical course of ornithine transcarbamylase deficiency in an adult heterozygous female patient. Digestion 58.1, 83-6. Jones, P. M. (2013). Altered Mental State in a Teenager. Clinical Chemistry 59.10, 1442-4. Lichter-Konecki U, C. L. (2013, August 29). Ornithine Transcarbamylase Deficiency. Retrieved from GeneReviews: http://www.ncbi.nlm.nih.gov/books/NBK154378/ National Institutes of Health . (2013, June 9). Inborn errors of metabolism. Retrieved from MedLine Plus: http://www.nlm.nih.gov/medlineplus/ency/article/002438.htm National Institutes of Health . (2014, August 7). Metabolism . Retrieved from MedLine Plus: http://www.nlm.nih.gov/medlineplus/ency/article/002257.htm ONeill, M. (2013, January 4). Metabolic Pathways of Proteins, Carbohydrates and Fats in Humans. Retrieved from Ketopia wonderful low card science: http://ketopia.com/metabolic-pathways/ Shambaugh III, G. E. (1977). Urea biosynthesis I.The urea cycle and relationships to the citric acid cycle. The American Journal of Clinical Nutrition, 2083-87. Sloas, H. A. (2013). At the intersection of toxicology, psychiatry, and genetics: a diagnosis of ornithine transcarbamylase deficiency. The American Journal of Emergency Medicine 31.9, 1420.e5.

raising cattle :: essays research papers

Raising Cattle across America Cattle are being produced all across the United States. From Canada to the Gulf of Mexico and from California to the Atlantic Ocean there are several thousand head of cattle being raised. However these cattle are all being raised the some way or under the same conditions. Ranchers in the north have to deal with snow and ice while the southern ranchers are dealing with mud, water, and, mosquitoes. The people raising cattle in the Midwest are faced with droughts and having to keep their crops and cattle watered. Raising cattle in the northern part of the United States is more than just raising cattle and being cold while you do it. Keeping your cattle with fresh water, feed, and, hay is sometimes a task anywhere in the country much less when you have to deal with temperatures that are twenty degrees below zero. When it is this cold outside your cattle do not have fresh water until you go and break the five to ten inches of ice on top of their water trough. Feeding your herd also creates problems. When you get the hay for your herd to make it through the winter it can not be just any hay. You have to send your hay to a laboratory to get it tested. By having your hay tested this tells you if your hay has enough protein for your cattle to make it through the harsh winters. â€Å"We’ve had cattle starve to death with full bellies† says Paul Walker, extension livestock agent of Alamance County, North Carolina. â€Å"They received plenty of hay but it was not enough to meet the ir nutritional needs.† The hay you feed needs to be at least nine to fourteen percent protein. The higher the protein the better the hay is and the better the hay you feed the better your cows will be. Just below the extreme northern part of the country is where droughts are a

The Rise and Fall of the Eugnics Movement Essay -- A Historical Analys

Introduction According to Merriam-Webster.com, eugenics is defined as â€Å"the theory dealing with the production or treatment of a fine, healthy race.† Despite this seemingly innocent representation, eugenics is an extremely controversial science. Some even debate whether or not it is worthy of the label of science, or if it’s just a form of intellectual racism. Nevertheless, eugenics was greatly embraced and was behind a scientific and social revolution during the late 19th century through the Second World War. This essay will explore the topic of eugenics which has disappeared from today’s science textbooks. This includes a thorough history of the origin of eugenics, the people behind its movement, as well as its application in society. Sir Francis Galton Sir Francis Galton first coined the term ‘eugenics’ in 1883. Under his definition, eugenics was the â€Å"study of agencies under social control that may improve or impair the racial qualities of future generations, either physically or mentally.† (Newman, 441) Galton was born in 1822 into a rich English family. From an early age he was put under incredible pressure to follow in the footsteps of Erasmus Darwin, Galton’s medically famed great-uncle. However, this pressure had little impact as he transferred from King’s College Medical School to Cambridge University due to an intense dislike of the study of medicine. At Cambridge he attempted to receive an honors degree in mathematics until during his third year he suffered a nervous breakdown. After taking a semester off, he returned and eventually received his degree although it was not an honors degree but rather a pass-degree. Once again Galton attempted the study of medicine, but with the death of his father in 1844 he f... ...rbor Laboratories which Charles Davenport helped start. This web site contains a massive archive of all of the information ever tabulated by the laboratory, including pictures, essays, and an overall picture of the American eugenic movement. If you’re looking for great web information on eugenics start your research here. You’ll be able to spend days looking through their archives. [4] http://www.rethnkingschools.org/Archives/13_03/eugenic.htm This article was written to review the aspects of eugenics in light of recent public support for standardized testing and IQ testing. The article does a good job of presenting the material in a way that the reader can understand how the eugenics movement came about. Unfortunately, this site only deals with the aspects behind eugenics in the United States. But what information it does present is very accurate and insightful.

The Impact of Technology Essay example -- Technology Technological Pap

The Impact of Technology With all of the new technology forcing itself into our lives, many of us can't help but get sucked into the excitement. So as we struggle to figure out where the future is heading, we ask ourselves is it good or bad? In my opinion, it's a little bit of both. Everything we do uses technology. The computer that I typed this on is one of them. On page 28 in the textbook, there is a short story on how much we use computers daily. Our watches, ATMs, cars, TV’s, and Radio's all use computers to work. Imagine our lives without it. It would be tough, right? People have grown so used to the advantages of technology, life without it would be difficult for most of us. Cell phones are a very popular technology. People can be seen every day talking or carrying around a cellular phone. In larger cities they're seen almost everywhere. They can be used for business and personal use, and they are a important thing to have when in an emergency. Technology changes every day making our society more and more advanced. A February 17, 2004 article from the Detroit Free Press talks about a new watch that does more than tell time. According to the article, you can customize the data your watch will receive and display. Plus you can set the watch to receive MSN instant messages, display your calendar appointments (if you have Outlook 2000 mail software), receive local, national and international weather data, and show news and custom stock information. The MSN Direct network uses FM radio band to transmit information to anywhere that can receive its radio reception. The watch receives its data from the FM signals and displays it on the watch. The watch is called the "Smart Watch" and is made by Fossil. The watch is r... ...be Delphi's XM Roady. Designed only for your vehicle it works through your tape player like the SKYFi model. The Raody costs about $119. I'm sure XM Satellite radio will become extremely popular. The idea of no commercials and more than 100 channels can suck just about anyone in. But how long will it be before commercials take over that too? Who knows, maybe commercials will have their own channel before too long. XM Satellite radios sound like a great idea and a great buy, but I think I'll be waiting until they get a little cheaper. For the most part I believe the future is heading in a good direction, with a lot more convenience for everyone. However, we need to be aware of the problems that can occur if we rely solely on technology. If there is a power outage, or you have an "opportunity," you won't be able to rely on computers or technology to help you.

Article Critique on “Black Hair” Essay

This story discussed the life of a sixteen year old man who wanted to become independent in his life but does not know how to start. The protagonist of the story was the narrator. He showed his life in a blurred path where he could not able how to distinguish the facts and fictions of life. It means that he is still incapable of being a productive individual in his society because he himself could not understand how his life works in the general perspective of human nature. Though he knows how things work, he could not manage these things in normal and proper way. Because of this, the protagonist still need to learn from what is true, right, and wrong from everything that is beyond his reach so that there would be greater knowledge and self-esteem that would grow in his identity. Based on my reading in the whole story, I can say that the whole setup of the story tackles the issues and personal identity of the persona. He pitied himself because he did not know what he is doing in his surroundings. He does not know how to look for a right job, right home, and right place to go in his everyday living. This became the conflict of the story. Everything was focused in his ways and perspectives as neophyte in his journey of life. At the end of the story, he remained clueless with those things that he encountered even the coke machine where he could not find one when he is thirsty. The implication of the story is that the author showed the angst of a young man who seeks independence in the world of real life. When we are with our family, we could not feel the pressure of having a life. We always think of the better things that we could manage but through this story, we tend to realize how things work when we are already alone. It shows that life is always a cycle and a chosen ground. When we choose to ignore the things that we encounter during our early days, it would not give us the privilege to know what true life is because we are incapable of living – to understand and to learn things around us. Reference Soto, G. Black Hair pp. 296-302

Aung San Suu Ki

AUNG SAN SUU KI ABOUT Aung San Suu Kyi is a  Burmese  opposition  politician and  chairperson  of the  National League for Democracy  (NLD) in Burma. In the  1990 general election, the NLD won 59% of the national votes and 81% (392 of 485) of the seats in Parliament. She had, however, already been detained under  house arrest  before the elections. She remained under house arrest in Burma for almost 15 of the 21 years from 20 July 1989 until her most recent release on 13  November 2010, becoming one of the world's most prominent political prisoners.HOW SHE BACAME THE PERSON SHE IS Her father,  Aung San, founded the  modern Burmese army  and negotiated Burma's independence from the  British Empire  in 1947; he was  assassinated by his rivals  in the same year. She grew up with her mother,  Khin Kyi, and two brothers, Aung San Lin and  Aung San Oo, in Rangoon. Aung San Lin died at age eight, when he drowned in an ornamental lake on the grounds of the house. Her elder brother immigrated to San Diego, California, becoming a  United States citizen.After Aung San Lin's death, the family moved to a house by  Inya Lake  where Suu Kyi met people of very different backgrounds, political views and religions. Suu Kyi's mother,  Khin Kyi, gained prominence as a political figure in the newly formed Burmese government. She was appointed Burmese ambassador to  India  and  Nepal  in 1960, and Aung San Suu Kyi followed her there, she studied in the Convent of Jesus and Mary School, New Delhi and graduated from  Lady Shri Ram College  in New Delhi with a degree in politics in 1964.Suu Kyi continued her education at  St Hugh's College, Oxford, obtaining a B. A. degree in  Philosophy, Politics and Economics  in 1969. She worked at the  United Nations  for three years, primarily on budget matters. She earned a PhD at the  School of Oriental and African Studies,  University of London  in 1985. She was elected as an Honorary Fellow in 1990. For two years she was a Fellow at the Indian Institute of Advanced Studies (IIAS) in  Shimla, India. She also worked for the  government of the Union of Burma.Coincident with Aung San Suu Kyi's return to Burma in 1988, the long-time military leader of Burma and head of the  ruling party, General  Ne Win, stepped down. Mass demonstrations for democracy followed that event on 8 August 1988 ,which were violently suppressed in what came to be known as the  8888 Uprising. On 26 August 1988, she addressed half a million people at a mass rally in front of the Shwedagon Pagoda  in the capital, calling for a democratic government.However in September, a  new military junta  took power. Influenced by both  Mahatma Gandhi's philosophy of  non-violence and more specifically by Buddhist concepts, Aung San Suu Kyi entered politics to work for  democratization, helped found the  National League for Democracy  on 27 September 1988, but was p ut under  house arrest  on 20 July 1989. She was offered freedom if she left the country, she refused. One of her most famous speeches was â€Å"Freedom From Fear†, which began: â€Å"It is not power that corrupts, but fear.Fear of losing power corrupts those who wield it and fear of the scourge of power corrupts those who are subject to it. † She campaigned again and again to instill her countries faith in democracy and impose human right . She chose nonviolent paths to reach this goal that Burma too be a democratic country. HOUSE ARREST Aung San Suu Kyi has been placed under  house arrest  for 15 of the past 21 years, on different occasions, since she began her political career, during which time she was prevented from meeting her party supporters and international visitors.PRIZES Suu Kyi received the  Rafto Prize  and the  Sakharov Prize for Freedom of Thought  in 1990 and the  Nobel Peace Prize  in 1991. In 1992 she was awarded the  Jawaharlal Nehru Award for International Understanding  by the government of India and the  International Simon Bolivar Prize  from the government of Venezuela. In 2007, the Government of Canada made her an honorary citizen of that country; at the time, she was one of only four people ever to receive the honor. In 2011, she was awarded the  Wallenberg Medal.

Nutritional Assessment Project

Nutrition is an essential part in everyone’s life. It helps us stay healthy and energetic, look nice and be in a good mood. It plays a great role for the overall condition. And there is a great difference what you eat and how many vitamins and useful elements every food item includes. The analysis of the daily nutrition record helps realize whether a person consumes the right food in the right quantity. A woman aged 40 years has the following characteristic: 5 ft 4 in and165 lb. These characteristic features are essential in the course of analyzing the nutritional data as they allow forming certain set of recommendations and diagnosing the errors and inconsistencies in the food choice. The activity level is sedentary. This means that a woman should reconsider her way of life and start go in for some kind of sport or at least take some walks in the evening. It is not only useful for health but also helps with digestion and metabolism. BMI is the next crucial point. It slightly exceeds the normal ratio. Besides, the woman gains usually 1 lb per week. This is a positive figure as the normal ratio amount not more than two lb per week. It is important first of all to analyze the correlation between the nutrient elements that were consumed by the woman in comparison with the dietary graph recommendations. It is obviously that she consumes too much fat, especially saturated one. It affects negatively not only her weight, but also her health in general. Besides, she consumes too little dietary fiber – it constitutes only 53%. It is desirable for her to increase the amount of consumed water as it comprises only 70% of the daily need of a person and to decrease the amount of protein consummation. The woman should start consuming more vitamins, especially vitamins D, E and A. Still such vitamins as B1 and B3 seem to be excessive to be consumed as an average daily amount. The best balance is achieved in consumption of vitamin B12 – it amounts to 99% and is very important as it regulates growth, maintenance, and reproduction of all of the cells, including nervous ones, and results in increased energy and improved overall condition (CyberRecovery, 2006). It is highly recommended for a woman to increase the amount of consumed calcium as it is only 34% of the daily norm while the use of sodium should be necessarily reduced at least in three times. It is necessary to analyze the products this woman usually eats. There are two days’ descriptions. She has for breakfast coffee and creamer, for lunch – cheeseburger, French fries and frozen dessert, then for dinner – fish and fried shrimps, and finally for supper – pop-corn and water. The other day she has the same breakfast while the lunch is larger and includes mashed potato with pork chops and sauerkraut, soda and water. Her dinner consists of mushroom turnovers, sandwich, steak and Tater Tots. She has a vanilla ice cream as a snack later and no supper. It is important to analyze the options the woman should increase in her daily diet. It is necessary to increase the consumption of dietary fiber that is included in the following products from the list: sauerkraut, mushroom turnovers, and in little quantity it may be found in Tater Tots and ice cream. So she should eat more vegetables to supply the organism with necessary amount of dietary fiber. To increase the amount of vitamin A, that one day is completely absent from her diet, the woman should eat more potato, carrot, greens, and especially liver as it is number one among the products that contain this vitamin (HealthAliciousNess). Apricots are also a good source of vitamin A. In order to increase the amount of calcium the woman should eat more meat – but not fast food. The best variant is steamed meat dishes. The fast food items should be excluded from the diet at all as they lack indeed useful and healthy elements though are abundant in harmful ones. One more essential aspect comprises obligatory use of fruit and vegetables. Regular grain consumption is also important. The woman does not follow these recommendations in her daily diet: there are at least some vegetables present, but there is complete absence of fruit. Protein consumption is enough, though the diary products are still needed. Green and orange vegetables are the best choice. Moreover, it is strongly recommended to reduce fats and sugar consumption as it interferes with the healthy diet approach. The presence of beans and peas is also essential. The question of consumed calories presents the following data: one day the calorie level amounted to 1993 calories while the other day presented the figure of 2773. The average figure is 2383 calories per day. The most caloric food item was cheeseburger (790 calories). The least caloric product except water and coffee with creamer was sauerkraut and then mashed potato (100 and 125 calories respectively). Thus, the woman’s average daily intake of calories is 2383 calories. The average daily intake of calories is supposed to be 2000 calories for a woman while for a man the figure is 2500 (NHSchoices). Though, this figure greatly depends upon the peculiarities of lifestyle and age. The conclusion is as follows: the average intake is not excessive, but the choice of food items should be carefully reconsidered taking into account the recommendations according to the reduction and increase rates in product list. References Cyber Recovery (2006). What does vitamin B12 do in your body? Retrieved from http://www.cyberrecovery.net/forums/showthread.php?t=317 HealthAliciousNess. Top 10 foods highest in vitamin A. Retrieved from http://www.healthaliciousness.com/articles/food-sources-of-vitamin-A.php NHSchoices (2012). What should my daily intake of calories be? Retrieved from http://www.nhs.uk/chq/pages/1126.aspx?categoryid=51

Identify Some of the Factors That Make People Help Others.

Identify some of the factors that make people help others. Who helps the most, and in what cases (whom) are they especially likely to help? Illustrate your answer with examples. Giedrius Statkus Department of Psychology, Keynes College, CT2 7NP Identify some of the factors that make people help others. Who helps the most, and in what cases (whom) are they especially likely to help? Illustrate your answer with examples. Many different factors have been shown to influence people’s willingness to help others. The motive behind certain type of help can be certain rewards for helping however other types of help do not always appear to have a clear motive. This was noted by Comte (1875 as cited in Batson & Shaw 1991, Baumaister & Bushman, 2011) who studied the question of helping others, philosophically and suggests that there are two key types of help displayed by people. He describes these as either Egoistic Helping (EH) or Altruistic Helping (AH). The former refers to the type of help where an individual is clearly aware of a reward for performing the help, such as can be seen in some volunteers workers, whose clear reward is experience and recommendations. The latter however refers to situations where an individual’s willingness to help is unaided by any conscious reward. AH behaviour can be seen in such examples as helping a broken down stranger fix a car tyre on a road (Pomzal & Clore, 1973 as cited in Baumaister & Bushman, 2011). The factors influencing the latter type of help are the ones mainly considered throughout this essay. However these factors have a varied effect on different people, this variation can be based on gender, age and other individual differences. It has been suggested that one major factor influencing the willingness of people to perform AH is empathy (Batson, Batson, Slingsby, Harrell, Peekna & Todd, 1991). The theory suggests that individuals witnessing someone in need of help, as they are displaying distress or pain, will experience similar feelings themselves. This is supported by many studies (Baumaister & Bushman, 2011) however of key importance are studies conducted via observing the process of empathy in the brain using Functioning Magnetic Resonance Imaging (fMRI) (Singer, Seymour, O’Doherty, Kaube, Dolan & Firth, 2004). In their study participants were subjected to electric shocks while undergoing an fMRI scan, after that they had to watch as their spouses undergo the electric shocks. The scans showed that the brain’s responses were similar, for both conditions, and that witnessing the shocks and receiving them affected the same areas of the brain. Other studies have also found empathy between emotional states such as happiness or sadness and other situations (Singer, Seymour, O’Doherty, Kaube, Dolan & Firth, 2004). Therefore this confirms Batson’s et al. (1991) suggestion that if an individual is witnessing someone in distress, he also experiences some distress and therefore helping that person would be the fastest way to relieve it. There are many other factors playing roles in influencing willingness to help, however many of them may also be explained via empathy. As these other factors may increase or decrease empathy which could result in increased willingness to help. The fact that reward in AH is not obvious is not to say that it does not exist. As mentioned previously the relieving of distress may be one form of reward experienced through AH. Other rewards to be considered may be the need for praise or some sort of award (Batson, et al. 1988 as cited in Baumaister & Bushman, 2011). Another motivation may be fear of punishment, often in the form of social disproval, the fear of people knowing you could of helped, but did not. This can aid understanding of AH on an evolutionary and survival basis. As in some cases AH may mean less resources or putting oneself in danger (Dawkins 1988 as cited in Baumaister & Bushman, 2011) it can be said that such behaviour is counterproductive to survival. Except in clear cases of close family AH, where the help would favour the survival of the helping individual’s genes either way. However modern human survival, and therefore chance of reproduction, is highly dependent on social acceptance (Coie, Dodge & Coppotelli, 1982). Therefore avoidance of punishment, in the form of social disproval is often a sufficient reward for AH. Empathy can be seen as a major aspect of other factors influencing willingness to help too, for example it has been shown that people feel more empathy for people similar (Frans, 2008) and are more willing to help based on similarity between them and the person needing help, such as similar clothes (Eimswiller, Deux & Willts, 1971 as cited in Baumaister & Bushman, 2011), personal values (Batson, Duncan, Ackerman, Buckley & Birch, as cited in Batson & Shaw, 1991) and other features. This may be because people are more likely to experience empathy for people who are ore like them instead of someone who is very different. This can be seen in Batson’s et al. (1981 as cited in Batson & Shaw, 1991) study where participants who believed a person undergoing electric shocks held personal values that were very different to the participants’ values, were less likely to take the victim’s place and receive shocks instead of them. This is supported by the green beard theory, a term coined by Dawkins (1976 as cited in West & Gardener, 2010) in reference to a theoretical gene that would encode the information of a green beard and make green bearded people more likely to help others with a green beard. In this theory the green beard is an example of an obvious visual feature. Although just a theoretical principal for which the relevant genes have only been observed in the study of micro-organisms (West & Gardener, 2010) and other far less genetically complex, than humans, life forms (Fostner, Wensler & Ratnier, 2006). It is suggested that a much more complex system may be a viable genetic explanation for the way in which AH is influenced by people with similar features. Although the theory is criticised in its current state as it has been said that one allele would be incapable of encoding and identifying all the relevant information necessary (Henrich 2001). This however led others (Jansen & Baalen, 2006) to suggest that, instead, a number of genes could encode some features of appearance, or a â€Å"visable tag† (West & Gardener, 2010, p. 1344), and a separate, gene would encode the ability to recognise similarity and influence AH when it is recognised. For example it has been shown that people empathise more with close members of their family (Frans, 2007). As well as being more willing to help them (Burnstein, Crandall & Kitayama, 1994). This was especially true for close members of the family such as siblings. The willingness to help was found to decrease as the family ties grew weaker. In all cases people were three times more likely to help close family members such as siblings than nephews and cousins, they were even less likely to help strangers or friends. This was especially true if the sibling in question is a monozygotic twin of the individual (Burnstein, Crandall & Kitayama, 1994). The willingness to help for un-identical twins was considerably lower, by up to half as willing, suggesting that AH is an important behaviour for successful evolution and survival as it favours identical genes. This staggering difference between identical gene siblings and dizygotic twins could also be related to the green beard theory mentioned earlier. As the perfect visual tag for an altruistic gene to identify would, in the case of monozygotic twins, be a completely identical appearance. AH was also found to be dependent on age (Baumaister & Bushman, 2011). For example Burnstein et al. (1994) found that people’s willingness to help young children of age 1 was identical to the amount of willingness seen at age 25. Overall, willingness to help was found to quickly reach a peak at the age of 10 and then steadily decrease as people get older. For the final recorded age, of 75, willingness to help had decreased by a quarter when compared to age 1. People’s health was also noted as an important factor in influencing willingness to help. It was found that people are more willing to help healthy individuals than those suffering from ill-health. This may be due to survival reasons as healthy individuals are much more likely to help the person in return and therefore increase their rate of survival. In cases of AH, it can be said that, the evaluation of ability to reciprocate may be performed unconsciously. The same concept applies to old and very young individuals who are also less able to reciprocate the help they receive. The attractiveness of an individual is also a recognised factor in one’s willingness to help (Harrel, 1978 as cited in Baumaister & Bushman, 2011). This is often hard to explain in regards to evolution and survival theories. One aspect considered is that attractiveness may be evaluated as health, as attractiveness and health evaluations have been shown to positively correlate (Taylor and Brown, 1988). However a study by Juhnke et al. (2001) found that attractiveness does not necessarily rely on physical features. He found people dressed more attractively are also more likely to receive help. A possible critique of this finding could be that in this case the more attractive people were seen as richer, and therefore their ability to reciprocate would be higher. This would however contradict Burnstein’s et al. (1994) finding, which demonstrates that people would be significantly less likely to help rich people than poor people across every situation. And although based on participants’ conscious evaluation of their willingness to help, the results are consistent across all participants and therefore suggest that Juhnke’s et al. (2001) findings were related to attractiveness, if not as the sole factor than at the very least more than the effect of a ealthy appearance. This finding is also more supported by the survival via reproduction theory since in some cases it appeared to have a sex specific effect, (Pomzal & Core, 1973 as cited in Baumaister & Bushman, 2011) where male participants were found to be more likely to help females than males, especially if the female is attractive. They also report that males are more willing to help than females overall which is an important finding as this slightly contradicts Batsonâ €™s et al. 1991) theory, of empathy being the most important factor in AH as Davis (1980) has pointed out that females display a much higher level of empathy across many different AH related situations. This may be related to Dawkin’s (1989 as cited in Baumaister & Bushman, 2011) theory. He proposes that willingness to help is directly affected by the loss incurred in the process of helping. Therefore although women may want to help more than males, as they feel higher empathy, they may be prevented by fear of loss. This is because most AH requires a form of loss of resources, time or putting oneself in danger (Batson & Shaw, 1991) as only in cases of unconscious and reflex powered reactions are people willing to put their survival over the person in need of help. This sort of behaviour is most often seen in combat situations and almost never occurs if people are able to consider the threat posed to them (Batson & Shaw, 1991) Individuals’ willingness to help people is affected by many factors as discussed. This can be seen in many forms. Some forms of help are motivated by feelings of distress caused through empathy. This coupled together with unconscious reward seeking and punishment avoidance influences people in making the decision of whether to help or not. Although empathy may be the predominant factor it is also important to mention that it is heavily influenced by other factors such as age, gender, family ties and physical or mental similarities. However empathy at times is affected by other factors such as the cost of helping someone. For example men are less likely to be helped, however are more likely to be willing to help than females. Females, although experiencing higher empathy and therefore maybe higher willingness to help are said to be more aware of fear of loss. This may also be influenced by the fact that males feel higher social expectations, to help, than females. Although another reason may simply be survival as the people most likely to be helped are often the same people who are most capable of reciprocating the help. In the case of 10 year old children and young adults receiving more help than elderly people or young children it may be because they can be said to be evaluated as having more chance of reciprocating this help. Same can be said for the health bias influencing willingness to help. Healthy people are more likely to receive help as they are more likely to have the ability to return the help. The fact that attractive people are more likely to be helped than less attractive people is thought to be highly linked to peoples’ willingness to help healthy people. Helping close family is also affected by health although the predominant factor here is the closeness of the family relationship. Children and parents are as willing to help each other as siblings who are significantly more willing to help each other than they are willing to help nephews, cousins or other family members. The only group more likely to help each other are identical twins, this evidence fits in with the selection of kin theory of evolution and therefore is most likely based on survival of the genes. Genes appear to be the most likely explanation for the fact that people are very likely to help individuals who appear similar to them. As suggested by the theory that certain genes may help their own survival by creating visual tags in people who share the same genes or by encoding recognition of similarity. This visual tag would be recognised by the other individuals carrying the same genes and therefore AH would be increased. When all the discussed factors are considered it can be seen that people’s willingness to help and their choice of whom they help, is motivated and influenced by many factors which all interact in a complex manner. References Batson, C. D. , Batson, J. G. , Slingsby, J. K. , Harrel, K. L. , Peekna, H. M. , & Todd, R. M. (1991). Empathic Joy and the Empathy-Altruism Hypothesis. Journal of Personality and Social Psychology, 61, 413-426. Batson, C. D. , & Shaw, L. L. (1991). Evidence for Altruism: Toward a Pluralism of Prosocial Motives. Journal of Psychological Inquiry, 2(2), 107-122. Baumeister, R. F. , & Bushman, B. J. (2011) Social Psychology and Human Nature (2ed. ). Belmot, California: Wadsworth. Burnstein, E. , Crandall, C. , & Kitayama, S. (1994). Some Neo-Darwinian Decision Rules for Altruism Wighting Cues for Inclusive Fitness as a Function of the Biological Importance of the Decision. Journal of Personality and Social Psychology, 67(5), 773-789. Coie, J. , Dodge, D. K. , & Coppotelli, H. A. (1982). Dimensions and Types of Social Status: A Cross-Age Perspective. Developmental Psychology, 18(4), 557-570. doi:10. 1037/0012-1649. 18. 4. 557 Davis, M. H. (1980). A Multidimensional Approach to Individual Differences in Empathy, JSAS Catalog of Selected Documents in Psychology, 10, 85-104. Foster, K. R. , Wenseler, T. , & Ratnieks, L. W. (2006) Kin Selection is the Key to Altruism. Trends in Ecology and Evolution, 21(2), 57-60. Frans, B. M. (2008). Putting the Altruism Back into Altruism: The Evolution of Empathy. The Annual Review of Psychology, 59, 279-300. Henrich, J. (2001) Cultural Group Selection, Coevolutionary Processes and Large-Scale Cooperation. Journal of Economic Behavior & Organization, 53, 3–35. Jansen, V. A. , & Baalen, M. (2006). Altruism Through Beard Chromodynamics. Nature, 44(30), 663-666. Juhnke, R. , Barmann, B. , Vickery, B. , Cunningham, M. , Hohl, J. , Smith, E. , & Quinones, J. (2001). Effects of Attractivness and Nature of Request on Helping Behaviour, Journal of Social Psychology, 127(4), 317-322. Singer, T. , Seymour, B. , O’Doherty, J. , Kaube, H. , Dolan, R. J. , & Frith, C. (2004). Empathy for Pain Involves the Affective but not Sensory Components of Pain. Science, 303, 1157-1161. Taylor, S. E. , & Brown, J. D. (1988) Illusion and Well-Being: a Social Psychological Perspective on Mental Health. Psychological Bulletin, 103(2), 193-210. doi: 10. 1037/0033-2909. 103. 2. 193 West, S. A. , & Gardener, S. (2010). Altruism, Spite, and Greenbeards. Science, 327, 1341-1344.